New Delhi, July 30 -- Ekta Kapoor is leaving no stone unturned to promote her film, Once Upon A Time In Mumbaai, which releases today. While the film's stars Ajay Devgn, Kangna Ranaut, and Emraan Hashmi are making appearances on various telly shows on all channels, the soap queen-turned-filmmaker has ensured that the hoardings that have been put up across the country are in the hand-painted style of the 1970s, the decade in which the film is set.
"It was impossible to get all the hoardings hand-painted, but we've got a few done for select locations in the city," says Kapoor. "I didn't want the '70s experience to remain incomplete for my audience, so I got artists to wield the brush for me. The response from friends and industry veterans has been mind-blowing." The choice of colours, the cut-outs of the stars and the layouts are reminiscent of the time when Amitabh Bachchan ruled the box office. "Yes, Ajay and Emraan on these hoardings would remind you of an Amitabh Bachchan in Zanjeer or Deewar; maybe even my dad Jeetendra," Kapoor says. The film opened in just one theatre in a single show yesterday. Quiz Kapoor about it and she says, "It's simply for good luck."
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